Introduction
AI Mode in Search brings agentic actions and personalization: the search experience can now perform tasks like finding and linking real‑time reservations for restaurants and events.
Quick definition: AI Mode is a Search setting that acts on the user's behalf by combining live web browsing, a knowledge graph and partner integrations.
Context
Google is evolving Search from delivering answers to enabling actions. AI Mode leverages Project Mariner's live browsing, direct partner integrations, Google Knowledge Graph and Maps to retrieve up‑to‑date availability and actionable options.
Agentic capabilities (The Challenge)
Complex queries often require multiple steps: compare platforms, check availability, and finalize bookings. AI Mode reduces this friction by aggregating options and presenting curated choices ready for user confirmation.
How it works
Ask for a dinner reservation with constraints like party size, date, time and cuisine; AI Mode searches multiple booking services, finds available slots and returns a curated list with direct booking links.
Personalization and user control
AI Mode personalizes suggestions using prior conversations and Search and Maps interactions to surface options aligned with inferred tastes. Personalization is optional and adjustable in the user's account settings.
Sharing and collaboration
Shared AI Mode responses create links others can open to continue the session, ask follow-ups and collaborate on planning tasks such as trips or events.
Partners and integrations
To enable agentic experiences, AI Mode integrates with partners including OpenTable, Resy, Tock, Ticketmaster, StubHub, SeatGeek and Booksy, combining live data with maps and knowledge graph signals.
Global rollout
The most capable AI Mode is available in the US, India and the UK; starting now, AI Mode in English is expanding to over 180 countries and territories, with more languages planned later.
Conclusion
AI Mode transforms Search into an executive assistant that streamlines bookings and tailored recommendations. Current constraints: feature availability varies and agentic actions rely on partner integrations.
FAQ
Quick answers on how AI Mode works, privacy controls and where it's available
1) What is AI Mode in Search?
AI Mode is a Search mode that provides enhanced answers and agentic abilities to complete practical tasks for users.
2) Can AI Mode book restaurants for me?
Yes—AI Mode can search multiple booking platforms for availability and provide direct links to finalize reservations.
3) How are results personalized in AI Mode?
Results are personalized using past conversations and actions in Search and Maps to align suggestions with your preferences.
4) Where is AI Mode available?
The advanced experience is live in the US, India and the UK; English access has been extended to over 180 countries and territories.
5) Can I control what data AI Mode uses?
Yes—you can adjust personalization and data sharing settings within your Google account at any time.
6) Which partners enable agentic features?
Partner integrations mentioned include OpenTable, Resy, Tock, Ticketmaster, StubHub, SeatGeek and Booksy for bookings and tickets.
7) Is AI Mode available to all users now?
Certain agentic features are launched as experiments for select subscribers; broader rollout continues gradually.
8) What limits should users expect today?
Expect geographic and feature-stage limitations, plus dependence on partner availability and user consent for personalization.