Introduction
Salesforce has unveiled Agentforce 360, the evolution of its AI agent platform targeting the enterprise market. The announcement, made ahead of the annual Dreamforce conference on October 14, represents a strategic move in an increasingly crowded sector where tech giants compete to win over businesses with advanced artificial intelligence solutions.
Agentforce 360 introduces features designed to make AI agents more flexible, programmable, and integrated into business workflows. With tools like Agent Script, Agentforce Builder, and deeper Slack integration, Salesforce aims to transform how organizations interact with artificial intelligence.
What's New in Agentforce 360
The new version of the platform brings several innovations designed to simplify the creation and management of enterprise AI agents. These features aim to bridge the gap between AI promises and concrete business needs.
Agent Script: Flexible Agent Programming
Agent Script is a prompting tool that enables users to program AI agents that are more adaptable and capable of handling complex conditional situations. Available in beta from November, this tool allows setting up "if/then" scenarios that make agents more predictable when facing variable requests like customer questions.
Users can leverage "reasoning" models that claim to think before responding, rather than simply reacting based on patterns. These reasoning-based agents are powered by technologies from Anthropic, OpenAI, and Google Gemini.
Agentforce Builder: Centralized Development
Agentforce Builder represents a unified environment where users can build, test, and deploy AI agents from a single interface. Coming in beta in November, this tool integrates Agentforce Vibes, an enterprise-grade vibe coding solution announced by Salesforce earlier this month.
Enhanced Slack Integration
The integration between Agentforce and Slack deepens significantly. Salesforce's core applications, including Agentforce Sales, IT, and HR, will be accessible directly within Slack starting this month, with expansion planned through early 2026.
Slack is also piloting a new version of its Slackbot chatbot, conceived as a personalized AI agent that learns from user habits and offers contextual suggestions and insights. Salesforce intends to transform Slack into an enterprise search tool, planning connectors with platforms like Gmail, Outlook, and Dropbox by early 2026.
The Competitive Landscape of Enterprise AI
Salesforce's announcement comes at a crucial time for the enterprise artificial intelligence market. While technology companies continue to launch AI features for enterprise customers, organizations struggle to see a return on investment for these tools.
Last week, Google announced Gemini Enterprise, a suite of tools for building enterprise-grade AI agents that counts Figma, Klarna, and Virgin Voyages among early customers. Anthropic showed progress with Claude Enterprise, signing a deal with Deloitte to bring its Claude chatbot to the consulting giant's 500,000 global employees, its largest enterprise deal yet. The next day, Anthropic announced a strategic partnership with IBM.
Salesforce claims that Agentforce has 12,000 customers, a number significantly higher than any competitor according to company data. Early pilot customers of Agentforce 360 include Lennar, Adecco, and Pearson.
The ROI Challenge in Enterprise AI
Despite enthusiasm and investments, the sector faces concrete challenges. A recent MIT study revealed that 95% of enterprise AI pilot projects fail before reaching production, as companies continue to struggle justifying spending on these artificial intelligence tools.
This statistic highlights the gap between AI's theoretical capabilities and its practical application in complex business environments. Organizations must balance technological innovation with measurable results and economic sustainability.
Conclusion
Agentforce 360 represents Salesforce's commitment to strengthening its position in the competitive enterprise AI market. With advanced programming features, an integrated development environment, and tighter Slack integration, the platform aims to make AI agents more accessible and useful for organizations.
The success of these solutions will depend on their ability to demonstrate tangible value and overcome the difficulties currently plaguing enterprise AI projects. With thousands of customers and strategic partnerships, Salesforce positions itself as a leader, but the market will require concrete proof of effectiveness before widespread adoption.
FAQ
What is Salesforce Agentforce 360?
Agentforce 360 is Salesforce's advanced platform for creating and managing enterprise AI agents, with tools like Agent Script for flexible programming and Agentforce Builder for centralized development.
How does Agent Script work in Agentforce 360?
Agent Script allows programming AI agents with "if/then" conditional logic, using reasoning models that think before responding, powered by Anthropic, OpenAI, and Google Gemini.
What are the benefits of Agentforce and Slack integration?
The integration enables access to Salesforce apps directly from Slack, transforming the platform into an enterprise search tool with connectors to Gmail, Outlook, and Dropbox planned for 2026.
How many customers use Salesforce Agentforce?
Salesforce claims Agentforce has 12,000 customers, a higher number than competitors, with pilot companies like Lennar, Adecco, and Pearson testing Agentforce 360.
What is the success rate of enterprise AI projects?
According to an MIT study, 95% of enterprise AI pilot projects fail before reaching production, as companies struggle to justify the return on investment.
How does Agentforce 360 compare with competitor AI solutions?
Agentforce 360 competes with Google Gemini Enterprise and Anthropic Claude Enterprise, standing out for its larger customer base and deep integration with the Salesforce and Slack ecosystem.