Introduction
Google Gemini for Siri: Apple is exploring using Gemini to power a revamped Siri and catch up in generative AI.
Apple has held early talks with Google about building a custom Gemini-based model to serve as the backbone of a redesigned Siri. Discussions cover a model that Google would train and that could run on Apple servers, aiming to deliver postponed voice-driven features.
Google Gemini for Siri: context
Short definition: Apple is considering Gemini as an external foundation model to upgrade Siri's generative capabilities.
The exploration follows earlier outreach to Anthropic and OpenAI to assess Claude and ChatGPT as alternatives. Apple faces pressure to accelerate AI development after delays that pushed back a major Siri upgrade by a year.
The Problem / Challenge
The planned Siri upgrade — designed to leverage personal data for full voice control — was delayed due to engineering setbacks. That postponement prompted leadership changes and renewed consideration of outside partners to meet capabilities and timelines.
Main challenges include:
- Engineering setbacks that postponed the launch
- Balancing on-device models with server-side generative models
- Organizational shifts affecting project ownership
Solution / Approach
Apple appears to be weighing a hybrid architecture: retain on-device models for privacy-sensitive tasks and use a server-hosted Gemini variant for advanced generative features. Discussions with Google are one of several explored paths.
Core elements under consideration:
- Develop a custom Gemini model tailored to Apple's requirements
- Deploy the model on Apple-controlled servers to limit external data exposure
- Preserve on-device models for latency and sensitive operations
Impact for users and markets
News of talks with Google briefly lifted Apple and Alphabet shares, reflecting market sensitivity. For users, the expected benefit is a more capable Siri able to perform complex, personalized voice interactions, though timing and privacy arrangements remain uncertain.
Conclusion
No final decision has been made: Apple remains several weeks from choosing whether to continue with internal models or to partner externally. Any path forward will need to balance technical capability, data control, and strategic implications.
FAQ
Quick answers about Google Gemini for Siri and likely outcomes.
What is Apple evaluating about Google Gemini for Siri?
Apple is discussing a custom Gemini-based model that could form the core of a refreshed Siri, potentially trained by Google yet running on Apple servers.
Why would Apple consider Google Gemini for Siri?
The initiative aims to accelerate product readiness and close the gap in generative AI after delays with an internal Siri upgrade.
Did Apple talk to other AI companies besides Google?
Yes, Apple has also explored partnerships with Anthropic and OpenAI to assess Claude and ChatGPT as alternatives.
How would user privacy be handled if Gemini is used?
Apple is considering hosting any external model on its own servers to retain control over data, but specifics are not yet public.
Is a final deal with Google imminent for Google Gemini for Siri?
No, discussions are preliminary and Apple has not made a final decision; it remains weeks away from any announcement.
Who is currently overseeing Siri's development at Apple?
Following earlier setbacks, the project is overseen by Craig Federighi and Mike Rockwell, with corporate development involvement from Adrian Perica.