News

Telex AI for WordPress: build sites with a prompt

Article Highlights:
  • Telex AI revealed at WordCamp US 2025 by Matt Mullenweg
  • Generates Gutenberg blocks: text, images, animations
  • Outputs a plugin .zip for WordPress or WordPress Playground
  • Experimental access available at telex.automattic.ai
  • Early tests returned mixed results and instability in some projects
  • Previewed a browser-based AI assistant for inline help
  • Perplexity's Comet mentioned as a potential connector
  • Signals AI moving from add-on to platform-integrated feature
  • Good for fast prototyping but not yet production-ready
  • Requires careful testing and oversight before wide adoption
Telex AI for WordPress: build sites with a prompt

Introduction

Telex AI was revealed at WordCamp US 2025 and aims to build WordPress sites from a simple prompt.

Context

At WordCamp US 2025 co-founder Matt Mullenweg previewed Telex AI and framed it as a move toward "vibe coding" in WordPress. He also showcased a browser-based AI assistant and mentioned Perplexity's Comet as a possible integration.

How Telex AI works

Telex can generate Gutenberg blocks such as text, images, or animations and packages the output as a plugin .zip for WordPress or WordPress Playground. The experimental tool is available at telex.automattic.ai.

The Challenge

Early experiments returned mixed results: some projects failed to run smoothly, showing that reliability and edge cases still need work. As an experimental release, Telex requires cautious evaluation before production use.

Approach and implications

Even in its early state, Telex AI demonstrates how AI may lower the barrier to publishing by generating ready-to-install plugins and editor blocks. Embedding AI into the platform reflects a shift from add-on tools to integral features.

Conclusion

Telex AI is a notable prototype that hints at future workflows where AI is embedded in core content platforms; monitor it, test its outputs, and apply with care.

FAQ

Quick answers on Telex AI use cases, limits, and availability

Quick definition

Telex AI produces Gutenberg blocks and a plugin .zip from a prompt; available experimentally at telex.automattic.ai.

  • Access: experimental web app
  • Output: WordPress plugin .zip
  • Capabilities: text, images, animations
  • Limitations: mixed early test results

Where can I try Telex AI?

Try the experimental interface at telex.automattic.ai.

Is Telex AI production-ready?

No, early tests showed instability for some projects, so production use is not yet recommended.

Who announced Telex AI?

Matt Mullenweg presented Telex AI at WordCamp US 2025 and linked it to a broader vision for WordPress publishing.

Introduction Telex AI was revealed at WordCamp US 2025 and aims to build WordPress sites from a simple prompt. Context At WordCamp US 2025 co-founder [...] Evol Magazine