Introduction
If you were planning a weekend full of digital creativity, you might need to rethink your schedule. Sora and Nano Banana Pro, two of the most popular AI models right now, have seen their generation limits drastically slashed. Google and OpenAI have confirmed new restrictions to cope with overwhelming demand that is straining global infrastructure.
Context: GPUs Under Pressure
The explosion of interest in generative video and advanced image editing has created a technological bottleneck. This isn't just a business strategy, but a physical necessity: servers simply cannot process the sheer volume of incoming requests.
This situation reflects a broader trend in the AI industry: moving from a promotional launch phase, often unlimited or very generous, to a phase of sustainable computational resource management.
OpenAI's New Limits for Sora
Bill Peebles, head of Sora at OpenAI, was blunt about the current situation. The company has set a strict cap for non-paying users.
"Our gpus are melting."
Bill Peebles, Head of Sora / OpenAI
Free users will now be limited to just six video generations a day. Unlike previous temporary throttles, this measure was not described as temporary. Peebles noted that users "can purchase additional gens as needed," signaling a clear push toward platform monetization. For ChatGPT Plus and Pro subscribers, limits remain unchanged, though exact numbers were not specified.
Google's Restrictions on Nano Banana Pro
Mountain View has also had to hit the brakes. For Nano Banana Pro, launched just last week, the limit for free users has dropped from three to two images a day. The change was first spotted by 9to5Google.
Google warns that these limits may change frequently and "without notice," a standard practice following highly popular releases. Additionally, there appear to be restrictions on free access to Gemini 3 Pro as well, confirming that the entire ecosystem is under heavy pressure.
Conclusion
The era of unlimited free access to flagship models seems to be coming to an end. For both Sora and Nano Banana Pro, the direction is toward an increasingly strict freemium model, where computing power is reserved for those willing to pay.
FAQ
Here are answers to common questions about the new AI generation limits.
How many videos can I generate for free with Sora?
The current limit is set at six videos per day for free users. OpenAI allows purchasing extra generations if needed.
What are the limits for Nano Banana Pro?
Google has reduced the limit to two images a day for free users. Thresholds may change without notice.
Why were these limits imposed on Sora and Nano Banana Pro?
The primary reason is soaring demand overloading servers and GPUs, making unlimited access unsustainable.
Have limits changed for paid subscribers?
No, limits for ChatGPT Plus and Pro subscribers remain unchanged, ensuring service continuity.