Introduction
OpenAI has officially launched monetization for Sora, its AI-powered video generation tool. The company began selling extra credits through Apple's App Store, marking a shift toward a more commercially aggressive business model.
Sora's New Pricing Model
OpenAI now offers 10 additional video generations for $4 via the App Store. Currently, users receive 30 free generations per day—a limit the company plans to gradually reduce to manage GPU infrastructure costs.
"Eventually we will need to bring the free gens down to accommodate growth (we won't have enough gpus to do it otherwise!), but we'll be transparent as it happens"
Bill Peebles, Head of Sora at OpenAI
Future Monetization Strategy
Beyond direct credits, OpenAI plans to monetize through licensing copyrighted content. The company envisions a future where copyright holders can charge extra fees for "cameos" of beloved characters and public figures within generated videos.
Peebles stated: "We imagine a world where rightsholders have the option to charge extra for cameos of beloved characters and people". This approach is particularly bold given OpenAI's current trademark infringement lawsuit filed by Cameo.
User Impact and Implications
The gradual reduction in free generations represents a transition from a freemium model to a revenue-focused approach. Users relying on Sora will need to decide whether to purchase additional credits or explore competitors. OpenAI's transparent communication about these changes softens the negative impact, but competition in AI video generation will intensify.
Context and Ongoing Controversies
This monetization move is part of a broader pattern of contentious decisions surrounding Sora. Ongoing legal battles over copyright, image rights, and unauthorized content use remain unresolved issues that could shape the tool's future monetization strategy.
FAQ
How much does it cost to generate videos with Sora?
Currently, 10 video generations cost $4 through Apple's App Store. OpenAI offers 30 free generations daily, though this limit will decrease over time.
Will OpenAI reduce Sora's free credits?
Yes, OpenAI confirmed it will reduce the 30 free daily generations. The company promised to communicate changes transparently as they occur.
What are Sora's monetization plans beyond paid credits?
OpenAI plans to monetize through copyright licensing, allowing rights holders to charge extra for using celebrities and public figures as cameos in generated videos.
Where can I buy extra Sora credits?
Paid Sora credits are currently available exclusively through Apple's App Store at launch.
Will Sora become completely paid?
OpenAI hasn't indicated a full shift to a paid-only model. The free tier with daily limits will continue, but with progressive reductions to manage infrastructure growth.
How does OpenAI handle copyright in Sora cameos?
OpenAI is developing a system allowing copyright holders to monetize content, though the company faces legal challenges regarding unauthorized use of protected material.